Shanghai Hongqiao Airport Terminal 2 creates a novel connoisseur vacation spot with worldwide attract _ The Moodie Davitt Report

CHINA. Based mostly on altering passenger demand and market orientation, Shanghai Hongqiao Worldwide Airport Terminal 2 has been actively optimising its F&B supply in recent times by bettering the amount and high quality of its eating shops whereas introducing extra distinctive and internationally famend manufacturers to the combination.

Hongqiao Airport Terminal 2 is a home terminal, serving greater than 50 key cities together with Beijing, Guangzhou and Shenzhen.

On this particular function, the airport’s business administration tells The Moodie Davitt Report about progress to date and a few thrilling plans forward.

Since its opening in 2010, the variety of eating places in Hongqiao T2 has greater than doubled from 21 to 45. The restaurant varieties on supply have additionally expanded from solely Chinese language and Western quick meals chains, local-style diners and occasional retailers at the start to the present combination of 21 several types of F&B shops.

Amongst them seven fall into the light-meal class whereas the remaining 14 supply what the airport firm calls “correct, giant meals”.

The airport operator mentioned T2’s F&B choices have grow to be extra worldwide, diversified and differentiated, and are immediately akin to these present in downtown high-end purchasing malls.

As well as, T2 now boasts 18 affords that made their airport debuts in Hongqiao, in comparison with zero when the terminal first opened. “With Cova and %Arabica bringing their first-ever airport shops and Venchi making its APAC airport debut, Hongqiao T2 is establishing itself as a novel connoisseur vacation spot with worldwide attract,” the corporate mentioned.

Pushed by the will to deliver a premium F&B expertise to passengers, Hongqiao Airport launched three famend F&B manufacturers to the T2 airside space at the start of this 12 months. These embrace the LVMH-owned pastries and dessert maker Cova, the favored Japanese ramen chain Ippudo (making its China airport debut), owned by Hong Kong’s Maxim’s Group, and the afternoon tea specialist T9. Their appearances have introduced extra buzz to T2, enriching the passenger expertise, the corporate mentioned.

In the meantime, the Hongqiao Connoisseur Promenade, positioned in T2’s public space, noticed the launch of a complete model enchancment plan in 2021. Because of this, Michelin-star restaurant Ren He Guan opened its first Mainland China airport department in March 2022. This was adopted by the Mainland airport debut of one other Michelin-star institution, the well-known Hong Kong dim sum chain Tim Ho Wan.

Hongqiao Airport has all the time adhered to the operational precept of “identical high quality and worth as in the identical metropolis” whereas offering a range of F&B experiences at various worth factors to cater to the wants and preferences of various demographics.

The F&B supply within the departure corridor airside space focuses on high-end eating, with Din Tai Fung, Menya Musashi, Spicy Second, Baker & Spice, Soup Delice, %Arabica and Venchi within the southern triangle space. Shake Shack, Tai Hing and Ippudo occupy the northern triangle space, quickly to be joined by Xia Wei Guan, Xia Mian Guan and tea drink specialist Jinri Toutiao in early 2024.

Nevertheless, the Hongqiao Connoisseur Promenade and the arrival corridor’s public space differentiate themselves by way of the latter’s informal positioning in its F&B operations. This leans closely in direction of well-liked and inexpensive chain manufacturers equivalent to McDonald’s, KFC, Hefu Noodle and two 2023 new additions — the Chinese language noodle restaurant Songhelou and dessert large DQ.

Whereas the Hongqiao Connoisseur Promenade is positioned within the public space of the departure corridor, it may be simply accessed by arriving passengers through the elevator. Hongqiao Airport mentioned that it’s going to quickly start the development of Section II of the Promenade. Upon completion it will present a extra handy and diversified F&B expertise for all travellers.

As an necessary gateway to Shanghai, Hongqiao Airport mentioned it’s dedicated to constantly assembly the demand of home and worldwide passengers and welcoming travellers from throughout the globe with top-quality F&B choices. ✈