Bakers unveil new pies, flatbread, wraps, and pizza

Pies, flatbreads, wraps, and crackers characteristic within the raft of recent savoury merchandise not too long ago unveiled by bakery suppliers.

Worldwide influences and basic British flavour mixtures are being showcased within the choice, with a doner kebab pie among the many line-up.

There’s additionally a surpring pink pizza creation being rolled out, though it needs to be famous that its a part of a charity fundraising marketing campaign not yet one more Barbie film advertising and marketing ploy.

We’ve earlier lined savoury NPD launching at retailer and foodservice shops this autumn. Now let’s take a look at the newest round-up of recent new merchandise making an look on the bakery scene:

Trio of pies, Pukka

The family-run Leicestershire pie model says it’s already contributing over £13m price of development to the savoury pastries sector (as per IRI knowledge to 9 July 2023) and is kicking off the autumnal “pie-eating season” with three new recipes comprising acquainted flavour mixtures.

The brand new Doner Kebab Pie (rsp £1.99) follows within the footsteps of final 12 months’s pair of takeaway-inspired restricted editions from Pukka. One other particular person portion pie being launched is the Cheese & Bacon Pie (£1.99), whereas Pukka’s Simply For Two vary – 539g pies to share – is being prolonged with the introduction of the Rooster & Chorizo variant (£3.49).

The brand new pie trio come as Pukka posted one other sturdy 12 months of gross sales. The model is claimed to be rising over twice as quick because the market at +23% with a retail gross sales worth whole of over £70m.

Chestnut Mushroom and Saag Curry Pies, Clive’s Purely Vegetation

Plant-based model Clive’s has launched a pair of recent twin-pack pie variants into the freezers of Asda shops. The Chestnut Mushroom Pies include a creamy tarragon sauce, whereas the Saag Curry Pies contains spicy potato and coconut. Each are priced at £3.95 for the twin-pack of 175g pies, which is available in 100% recyclable packaging.

Clive’s stated it’s trying to accommodate consumers’ demand for engaging meal choices and plant-based options within the frozen sections of supermarkets. The Dartmouth firm factors to a 2.6% improve in volumes of frozen ready meals, as indicated in Kantar knowledge reported earlier this 12 months.

“We needed to create one thing that may be an amazing household meal centre, straight out of your freezer, with out compromising on high quality, excellent for 2 individuals, regardless of how large or small,” stated Clive’s NPD supervisor Craig Blackborough.

This Isn’t A Rooster & Bacon Pie, Pieminister

Premium pie makers Pieminister has teamed up with plant-based meals model This to create a vegan model of a British favorite. Bought as particular person 270g pies for £4.70 every, they’ll be showing within the chilled aisles of Sainsbury’s and Waitrose branches nationwide and by way of Ocado.

“That is the primary time we now have created a co-branded pie and we’re delighted to showcase This on our distinctive pie containers,” stated Pieminister co-founder Jon Simon. “As a fellow B Corp, they share our excessive requirements of social and environmental affect, and in keeping with our Pies, Planet, Folks targets, all of the elements are chosen for his or her environmental credentials in addition to for high quality and style.”

Tear & Share Flatbread and Indian Spiced Wraps, Deli Kitchen

Deli Kitchen is increasing its vary with two new bakery gadgets impressed by worldwide cuisines – Indian Spiced Wraps (rsp: £1.60 for pack of six) and Garlic Tear & Share Flatbread (£2.20) – with each launching in Tesco shops nationwide this month. The latter product is claimed to pay homage to the Ukrainian Pampushka bread, with 10p donated to the Ukrainian Pink Cross for each packet offered.

The Deli Kitchen model is owned by Signature Flatbreads, one of many finalists within the working for Bakery Producer of the Yr on the upcoming Baking Business Awards 2023. The provider famous that its new merchandise are becoming a member of the high-flying flatbread market, stated to be valued at £39m, and the equally booming bakery wraps class price £144m, referencing Nielsen knowledge from 2021.

Cheese & Pickle Cheddars and Rosemary Mediterranean Crackers, Jacob’s

The Pladis-owned cracker model is aiming to draw under-35s into the class with two new merchandise. The Jabob’s Cheddars vary – which has already posted a year-to-date gross sales rise of 43.1% – welcomes Cheese & Pickle flavour, to be offered in 150g packs (rsp: £1.25) at Asda and Morrisons shops from subsequent month.

In the meantime, the Rosemary Mediterranean crackers joins the model’s current Pinch of Salt variant. These are available in 5 packs of 4, individually wrapped crackers (rsp: £1.99), initially launching at Asda this month earlier than a wider rollout.

Pladis UK&I advertising and marketing director Asli Akman famous that 28% of gross sales had been coming from new savoury biscuit consumers, citing knowledge from the Retailer Perception Platform 2023 report. “There’s a clear alternative to recruit new followers and we’re assured that these two new additions to our vary – one providing a tasty new tackle a basic mixture and one other that faucets into a well-liked flavourtrend – are a good way to enchantment to a brand new technology of consumers,” added Akman.

Particular Pink Version Deep Dish Pizza, Chicago City

Frozen pizza model Chicago City is including a Cheese and Cranberry flavoured model to its standard Deep Dish: The Final One vary. The brand new and distinctive providing combines a pink flecked cranberry crust with toppings of mozzarella, signature cranberry sauce and complete cranberries.

Obtainable for a restricted time solely at Asda shops, 10% of every £3.05 pizza offered will go in the direction of the retailer’s Tickled Pink marketing campaign, which is elevating cash for 2 Breast Most cancers charities – Coppafeel and Breast Most cancers Now.